The Trending Secret Messaging App: Sarahah | What Is It?

Sarahah: Secret Messaging App

The new viral hit of the season is a secret messaging app called ‘Sarahah’. But what is it? That’s the question which is popping up in everyone’s mind. You might have already seen facebook feeds flooded up with ‘Sarahah’ shares from your friends. If you wondering what it is all about? Let’s get your questions answered.

What is Sarahah App?

Sarahah: Constructive Feedback App

Sarahah is an Arabic term which means honesty. This is an anonymous messaging app that lets people send messages to any random person if that person has the app installed. To find that person either you will have the link to that person’s Sarahah profile or you can search for the profile through the user ID or email address.

In the words of the app itself: “Sarahah helps you in discovering your strengths and areas for improvement by receiving honest feedback from your employees and your friends in a private manner.”

How did Sarahah come into picture?

Developed by Zain al-Abidib Tawfiq from Saudi Arabia in 2016. This app was created with the intention to receive an honest feedback and constructive criticism from employees or friends, but anonymously.

How Sarahah Works?


This app can be used in two ways, through its website and through its mobile app. It is available on the Android as well the iOS platform. It is a  lightweight application. After downloading, you need to set up your profile with a custom URL, for an example Once the set up is complete, you are given four options: Messages (a dashboard for all the sent, received and favorite messages), Search, Explore (the app says it’s a new feature in the works), and Profile.

Clicking on the settings icon on the top right corner, you can further control elements such as email notifications and push notifications among others. For privacy, you can disable/enable “appear in search” and “receive messages from non-registered users.” The application currently supports English and Arabic languages.

Sarahah: The New Secret App?

In 2014, in a similar fashion, a messaging app called Secret had gone viral. The app allowed users to send anonymous messages on a social platform. The app was pulled down almost one year later by the developers after several legal tussles and allegations that it encouraged bullying.

Will it lead to Cyber Bullying?

Sarahah Features

Sarahah has already come under fire for encouraging bullying. Here are some of the reviews:

Negative Reviews:

  • “unsafe”
  • “breeding ground for hate.”
  • “another way for people to talk behind your back”
  • “What some people said to me brought me to tears”
  • “a friend attempted suicide because of what was said to her on the app and called for it to be shut down”

Diplomatic Reviews:

  • “the app is not for the weak-hearted”
  • “a bunch of crybabies”
  • “grow a spine”

Positive Reviews:

  • “Gives people chance to encourage others”
  • “constructive feedback”
  • “a self-development tool that allows people to receive constructive feedback”

Endnote: The app is addictive. But, given that it is an app for fun, and should be used diligently without harming anyone.